Developing the content strategy and design for You May Also Like - the first fully squad-sourced omni-channel campaign at KeyBank. The campaign targeted current clients who recently opened an account to present the additional product offerings to further deepen their relationship with the bank.
Key Performance Indictors:
Cross-functional, Agile squad significantly reduced development time from ideation to execution.
Despite no premium being offered, showed higher lift in incremental response and engagement then other deepening campaigns - doubling the bps. One push message had an open rate of 12.96%, 3x the average.
This test model is currently in process of being formally adopted and automated within the business.